Frequently Asked Questions: Public Media

email discuss Pat Aufderheide & Jessica Clark

PDFDownload full report

Communicating
about shared issues—whether it’s traffic congestion in the
neighborhood, lower wages for women, or the concerns of the families of
soldiers not receiving adequate body armor—builds a group’s awareness
of itself as a public. In this context, public media are media that aim
to increase public knowledge and cohere and mobilize audience members.

Not just limited to PBS or NPR broadcasts, such media can range from
print publications to documentary films, from community radio
broadcasts to international social networks and beyond. More and more,
as participatory technologies and practices engage audience members to
become media creators, public media projects are not only directed at,
but generated by, their publics.

Want to learn more? Read our new Frequently Asked Questions
document, by Director Pat Aufderheide and Research Fellow Jessica Clark.

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